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PRIVACY POLICY

Your Data, Your Rules: How We Keep Your Info Safe at Ethlete Lab Academy

INTRODUCTION
 

At Ethlete Lab Academy (ELA) (https://www.ethletelabacademy.com), we value your privacy. To put that into practice, we take reasonable steps toward protecting your privacy and managing your information.

This Privacy Policy describes the information we collect, where it comes from, how it’s used, and how it is stored. This Privacy Policy also includes information to help you understand how the choices you have can change the collection and usage of certain information and how you can contact us with questions or concerns.

By using this Website, contacting us, or providing any personal information, you signify your consent to this Privacy Policy, agree to comply with its terms, and consent to our collection and usage of your personal information as described in this Privacy Policy, in all cases subject to applicable law.
 

SCOPE
 

This Privacy Policy at https://www.ethletelabacademy.com/privacy-policy applies only to our website at https://www.ethletelabacademy.com (the “Website”) and to visitors and users of our Website. This policy also applies to data collected through our embedded SimplyBook.me booking widget, which processes personal information on our behalf in accordance with their Privacy Policy and our Data Processing Agreement. It does not apply to any information we collect through channels, online or offline, other than this Website, such as phone, email, or mail operations concerning our operations, products, or services, as well as non-Website marketing contacts with you.
 

For your convenience, this Website may contain links to other websites. This Privacy Policy does not apply to any third-party website or service, and you should review the privacy policies of those sites before using them because other websites may not treat information collected online in the same manner as we do. Those privacy policies may include information about how to view, edit, download, or remove information or how to opt-out of certain practices. We are not responsible for the privacy practices, advertising, products, or content of those websites.
 

UPDATES AND CHANGES

If we decide to change our Privacy Policy, we will post those changes on this page at https://www.ethletelabacademy.com/privacy-policy.
 

If you are concerned about how your personal information is used, please visit our Website often for this and other important announcements and updates.
 

PROBLEMS/QUESTIONS

If you have questions or concerns about our Privacy Policy, you may contact us at legal@ethletelabacademy.com.
 

INFORMATION WE COLLECT
 

We collect various types of personal information from you when you visit our Website or use our services, including when you book services through SimplyBook.me.
 

Information You Provide to Us:

  • Name

  • Address

  • Phone Numbers

  • Email Address

  • Mailing Address

  • Date of Birth

  • Emergency Contact Information

  • School Grade Information

  • Other contact information
     

Financial Information:

  • Credit/Debit Card Information

  • Bank Account Information

  • Payment Processing through Wix Payments and Stripe
     

We collect this information with your consent, to perform any contract you may have with us, and in service of our legitimate business interests.
 

Automatically Collected Information:

  • Device Type

  • Operating System

  • Unique Device Identifiers

  • Device Settings

  • Geo-location Data

  • IP Addresses

  • Browser Type

  • Browser ID

  • Clickstream Data

  • User Workflow Progress
     

We collect this information to perform any contract you may have with us and in service of our legitimate business interests.
 

COOKIES AND TRACKING TECHNOLOGIES
 

Our Website uses cookies, web beacons, and tracking technologies to enhance your user experience, improve our Website, and provide relevant advertising. These technologies help us track Website interactions and user engagement. You can disable cookies through your browser settings, but doing so may impact your experience on our Website.

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THIRD-PARTY SERVICES

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We use third-party services for analytics, payment processing, and bookings, including but not limited to:

  • SimplyBook.me (for scheduling and service booking)

  • Wix Payments and Stripe (for secure payment processing)

  • Google Analytics and Search Console (for website performance monitoring)

  • Facebook Pixel, TikTok Pixel, Twitter Pixel, LinkedIn Pixel (for advertising and retargeting)

Each of these third parties has its own privacy policy governing its use of data.

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COMMUNICATION AND NOTIFICATIONS

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By providing your contact information, you agree to receive communications related to your bookings, service updates, and marketing promotions via email, phone, or SMS. SMS notifications may be used for booking confirmations, reminders, and service-related updates.

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You can opt-out of marketing emails by using the unsubscribe link in the email or contacting us directly.

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HOW WE USE YOUR INFORMATION

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We use the personal information we collect for the following purposes:

  • To operate and improve our Website

  • To process transactions, including payments via Wix Payments and Stripe

  • To facilitate bookings and service scheduling through SimplyBook.me

  • To personalize your experience

  • To send appointment reminders and notifications via email and SMS

  • To enhance security and prevent fraud

  • To comply with legal requirements

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HOW WE SHARE YOUR INFORMATION

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We do not sell or rent your personal information to third parties. However, we may share your data with third-party service providers (e.g., SimplyBook.me, Wix Payments, Stripe) who assist in processing payments, bookings, and Website operations. These providers are required to adhere to strict data protection standards.

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DATA SECURITY

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We implement reasonable security measures to protect your personal data from unauthorized access, alteration, or disclosure. While we strive to protect your data, no method of transmission over the internet is 100% secure.

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YOUR RIGHTS AND CHOICES

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You have the right to:

  • Access and request a copy of your personal data

  • Correct inaccurate information

  • Delete your data, subject to legal and contractual obligations

  • Restrict processing of your data in certain circumstances

  • Opt-out of marketing communications

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To exercise your rights, contact us at legal@ethletelabacademy.com.

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CHILDREN’S PRIVACY

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This Website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take steps to delete it.

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JURISDICTION-SPECIFIC PROVISIONS

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If you are a resident of a state with specific privacy laws, you may have additional rights. Please review your state’s applicable privacy laws or contact us for more information.

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CONTACT INFORMATION

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For questions or concerns about this Privacy Policy, contact us at:

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Updated: February 20, 2025

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